Learning Ecosystem Modernization
Challenge:
Deputy’s Business Insights course was dense, linear, and lived outside the product. Users were expected to learn analytics concepts from long-form modules, then remember what they learned when they returned to the platform. Engagement and completion were low, and users frequently escalated questions to Support.
What I did:
Broke the course into microlearning paths tied to real user behaviors (“filter a report,” “download data,” “find trends”).
Moved learning into the product using WalkMe—guidance appears at the moment a user needs it.
Designed behavior-based actions instead of passive learning (less watching, more doing).
Created a feedback → refine loop using analytics and customer responses from in-product surveys.
Why it worked:
Because learning isn’t about information—it’s about doing the task successfully.
Results:
Increased completion + repeat engagement (users return because guidance is contextual).
More Help Menu discovery, less scavenger hunting.
Reduced dependency on support documentation and LMS courses.