DEI Framework + Messaging System
Challenge:
Deputy had ERGs and moments of celebration, but no cohesive framework to guide inclusive behavior or connect culture initiatives across teams and time zones.
What I did:
Co-authored the ABCs Charter: Awareness → Belonging → Connection.
Designed the messaging and storytelling that introduced the framework to the company.
Installed the charter into onboarding, internal events, and ERG programming.
Why it worked:
Because culture isn’t a campaign. It’s a consistent cadence of behaviors.
Results:
Adopted across global teams.
Referenced in onboarding, internal comms, and ERG initiatives.
Made inclusion practical, not theoretical.